What do we know about mergers and acquisition (M&A)?
M&A gives a company a chance to enlarge their company when it seems that
their company cannot grow further or is dependent on the company to expand its
existence. It can be a threat to other company as if another company wants to
merge and takeover your company, you lose your independent existence. Here are some of the reason why M&A is an
important role in a company. It can be
an entrance to new market, to eliminate inefficient management and to increase
market power and share.
M&A happens mainly because of synergies between two companies
which give a higher value when the transaction cost is lower than the
gain. Royal Dutch Shell is an
Anglo-Dutch multinational oil and gas company and is the fourth largest company
as of 2014. Shell is vertically integrated
because it has combination between firms at different stage and is active in
area related to oil and gas. Shell has
the decision to take over BG Group. BG Group is also a multinational oil and
gas company but is not as big as Shell.
Shell believes that taking over BG Group will benefit in terms of
economies of scale, where larger size leads to lower cost and savings from the
sharing of central services.
When two companies are joined together, it gains cost
efficiency because M&A will be a new and bigger company now, so the production
is done on a much larger scale. So, when output production increases, cost of
production of output may be reduced. The
merging of Shell and BG Group could be known as a horizontal merger because
they are of the same production which is oil and gas.
But what if this merging and acquisition is not
successful? This leads to the confidence
level of CEO of Shell because many shareholders and stakeholders are doubtful
of the takeover. If the CEO of Shell
over-estimated their ability to generate returns, it means that Shell is destroying
the value of merging the two companies where it destroys the value of Shell and
BG Group as well.
As a conclusion, many companies think that M&A plays an
important role in the company, but is it really good for the company against
the little decision that has been made throughout the whole process? Despite
the many benefits of M&A, there are drawbacks as well. For example, the
overconfidence of CEO. In my opinion,
the pros can only be benefitted if CEOs considered all aspects of M&A
before getting the real deal and should not be overconfident as it might worsen
the company’s image hence lowering shareholder’s value.
It was a good read! :)
ReplyDeleteAgree with your statement. :P
ReplyDeleteIf you were a CEO, will you consider merging with others firms which is in different industry with your firm?
ReplyDeleteif it benefits my firm, then why not? :)
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